What information we collect from you

In General.  We receive and store any information that you provide to our Web site or furnish to us in other ways. This includes information that can identify you ("personal information"), such as your first and last name and your e-mail address.  We may also request information about your location and travel preferences.  You can choose not to provide this information to us, but you should note that if you choose not to submit your personal information, then you will not be able to receive certain benefits that are available to registered users of our site, such as information about travel products and services that we offer, opportunities to participate in user forums, entry to competitions and sweepstakes and the ability to initiate transactions via our site.  

Information from Other Sources.  We may supplement the information you provide us with information received from other sources, including information from our affiliated entities, business partners and other independent third-party sources, in order to confirm that the information we hold about you is correct and to help us develop and improve the services we offer you. Examples of information we may collect from such sources include updated delivery and address information, purchase history, and demographic information.   

Automatic Information.  Like most Web sites, we automatically collect some information about your computer when you visit Airfarewatchdog.co.uk. When you visit our Web site, we automatically receive the URL address of the Web site from which you came and the site to which you are going when you leave Airfarewatchdog.co.uk.  We also receive the Internet Protocol (IP) address of your computer and information about your computer operating system and web browser.  In addition, we may collect information about your use of our Web site, such as airfares viewed and subscription preferences. We use this data to determine how visitors navigate our site and how we may better tailor our services to meet user needs.

Cookies and Other Web Technologies.  When you visit Airfarewatchdog.co.uk, we may assign your computer a "cookie" (a small, unique identifier text file).  For example, whenever you sign in as an Airfarewatchdog.co.uk member, we may record your member ID and the name on your member account in the cookie file on your computer. We also may record your password in this cookie file, if you select the option to be automatically logged in.  Note that member IDs, passwords, and any other account-related data included in such cookies are encrypted for security purposes. You can always choose not to receive a cookie file by enabling your Web browser to refuse cookies or to prompt you before accepting a cookie. Please note that if you refuse to accept cookies from Airfarewatchdog.co.uk, you may not be able to access many of the travel tools offered on our site.  We also may use Web beacons (also known as clear gifs, pixel tags or Web bugs) to deliver or communicate with cookies, to count users who have visited certain Web pages on our site, and to understand whether you have come to our site from an online advertisement displayed on a third-party Web site.   

Information Collected by Third Parties.  Third parties, such as vendors, advertising entities, and business partners, may use cookies and other technologies (such as Web beacons) to collect information from our site about your online activities.  They collect this information in order to measure usage of our site; to analyze, modify, and personalize advertising content on Airfarewatchdog.co.uk and other sites; and to provide promotional materials about goods and services that we hope will be of interest to you.  We do not have access to or control over cookies or other features that these third parties may use, and the information practices of these third parties are not governed by this Privacy Policy.  Some of these third parties may be third-party network advertisers that offer you the option of not having this information collected.  To learn more, please click here.

How we use your information

With whom we share your information

Airfarewatchdog.co.uk may share your information with the following entities:

• Third-party vendors who provide services or functions on our behalf, including sending e-mails, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention.  We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our Web site or to facilitate the delivery of online advertising tailored to your interests.  Third-party vendors have access to and may collect information only as needed to perform their legitimate functions and are not permitted to share or use the information for any other purpose.
• Business partners with whom we may jointly offer products or services.  You will be able to tell when a third party is involved in a product or service you have requested because their name will appear with ours. If you choose to access these optional services, we may share information about you, including your personal information, with those partners.  Please note that we do not control the privacy practices of these third-party business partners.
• Affiliated Web sites.  If you were referred to Airfarewatchdog.co.uk from another Web site, we may share some information about you with the referring Web site.  We have not placed limitations on referring Web sites’ use of your personal information and we encourage you to review the privacy policies of any Web site that referred you to Airfarewatchdog.co.uk.
• Companies within our corporate family.  We may share your personal information with our parent company and corporate affiliates, including Expedia.com, Expedia.co.uk, TripAdvisor.com, TripAdvisor.co.uk, Hotels.com, and BookingBuddy.co.uk.  The sharing of your personal information enables us to provide you with information about products and services, both travel-related and other, which might interest you. To the extent that our parent company and corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy. They also will comply with applicable laws governing the transmission of promotional communications and, at a minimum, provide you with an opportunity to request that such communications cease.

We also may share your information:

• In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
• When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Smarter Travel Media LLC, its parent company, subsidiaries and affiliates, our customers, or others; and in connection with our Terms of Use and other agreements.
• In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
  

Other than as outlined in this Policy, we will not sell, rent or otherwise make available any personal information relating to you to any persons or companies who could use your personal information for sales purposes or in any manner unintended by you.  You will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.

How you can access your information

• As discussed above, you can choose not to provide us with any information, although this may prevent you from taking advantage of certain features of our site.
• You can add to or update your personal information at any time and close your account as described above.
• You have the opportunity to sign up to receive e-mail newsletters.  As a registered Airfarewatchdog.co.uk member, you can modify your choices at any time on the Newsletter page.   You will also be given the opportunity to unsubscribe from commercial messages in any such e-mail we send. Please note that we reserve the right to send you other communications, including service announcements, administrative messages, and surveys relating either to your Airfarewatchdog.co.uk account or to your transactions on Airfarewatchdog.co.uk, without offering you the opportunity to opt out of receiving them.
• The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from Airfarewatchdog.co.uk, you will not be able to access certain portions of our site.

How we protect your information

We want you to feel confident about using Airfarewatchdog.co.uk, and we are committed to protecting the information we collect.  While no Web site can guarantee complete information security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. However you should understand that any personal information which you transmit to our site is at your own risk.

Children's privacy

External links

Visiting our Web site from outside the United States

If you are visiting our Web site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated.  The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to ensure that your privacy is protected.  By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy.

How you can contact us