Home Privacy Statement

Airfarewatchdog Privacy Policy

This Privacy Policy was last changed September 14, 2017


Thank you for using Airfarewatchdog. The Airfarewatchdog website and mobile properties, including related applications (the "Site"), are provided by Smarter Travel Media LLC ("Company"). The following Privacy Policy explains how Company gathers and uses information that is provided by our customers. The terms “we”, “us”, “our” and “Airfarewatchdog” refer collectively to Smarter Travel Media LLC, and/or our affiliates and subsidiaries, including TripAdvisor LLC, the parent company of Smarter Travel Media LLC. The term “you” refers to the customer visiting the Site and/or contributing content on this Site. Our Privacy Policy may change from time to time, and Airfarewatchdog reserves the right to change or modify our Privacy Policy at any time with or without notice.

Site Registration, Email Subscriptions, Email Communications and Newsletters

Airfarewatchdog’s registration form may require users to provide basic contact and demographic information. We receive and store any information you enter on our website or give us in any other way. This includes information that can easily identify you (“personal information”), including your first and last name, telephone number, postal and email addresses, user name and password. If Company offers or facilitates any transactional services, this may also include billing information (such as your credit card number, cardholder name, and card expiration date). We may also request information about your travel plans, style, and preferences, including meal requests, seat selection, frequent flyer/hotel/car rental program information, and flight class, luggage, and ticketing options. You can choose not to provide information to us, but in general some information about you is required in order for you to receive relevant offerings from TripAdvisor and Company and their partners and to enjoy other benefits of being a registered member. We use or may use your contact information (such as email address) from the registration form to send you newsletters and occasional information about our services and partners, inform you if you are the potential winner of a contest or promotion, personalize your experience with Company, or investigate cases of suspected fraud or abuse. You may opt-out of receiving future communications; see the Opting-Out of Further Communications section below.

In the future, in order to customize your experience with our email newsletters, we may receive a confirmation when you open email from Airfarewatchdog if your computer supports such capabilities. Clicking on a link in a Airfarewatchdog newsletter may also be tracked on a per user basis to allow us to present content, which closely matches your interests. Demographic and profile data (such as state, zip code, age, or gender) may be used to customize your experience at our Site or in our email newsletters, showing you content and advertising that may best suit your needs. This information is shared with advertisers and other third parties on an aggregate or non-identifiable basis only.

If, in the future, you enter Airfarewatchdog via a reward or incentive program, Company may share your email address with the program through which you entered Airfarewatchdog to ensure you are credited with your incentive.

You may also register for Airfarewatchdog and/or specific Airfarewatchdog newsletters at websites operated by third parties. These third parties may share contact, demographic or profile data that you voluntarily provide during the registration process with Company. You also may provide personal information to third parties when you register at a third party website and specifically request that your information be forwarded to us so that we can send you information about our product and service offerings. Company does or may in the future use this information in the same manner as information collected directly by Airfarewatchdog. This Privacy Policy does not bind sites that collect information on behalf of Company, and Company is not responsible for the privacy practices or the content of such websites.

If you access third party services, such as social media services, through Airfarewatchdog or before coming to the Site, we may collect information such as your user name, password, and other information made available to us through those services in order to improve and personalize your use of the Site.

To better serve you, we may also store information you present to us via email or telephone communications with Airfarewatchdog’s Customer Service Department. This information is or may be used in the same manner as information directly collected using Airfarewatchdog’s registration form. We may also use information you provide us via email or telephone to pursue the matter for which you contacted us. Company also may obtain information from you in our online forums. This information may not be disclosed except as consistent with these Terms of Use.

In order to better communicate with registered users about their registration status, Company may acquire information about users from third-party sources, including but not limited to a user’s mailing address. The information collected will only be shared, if at all, on an aggregate basis and only with third parties.

If you chose to receive communications from Airfarewatchdog about special promotions when registering as a Airfarewatchdog member, we may use your email address to send you communications about surveys, contests, sweepstakes, promotions, flight specials, deals or other travel news and opportunities on Airfarewatchdog and its marketing partners. If you choose to receive our Newsletters, you may receive communications such as "This Just In", "TripReminder" and periodic announcements about changes to our features at your email address. You can discontinue your subscription to Airfarewatchdog promotional email services at any time by clicking on the unsubscribe link in the email received or by going to the Airfarewatchdog Site and clicking on the Change Subscriptions link at the bottom of the page. You can also unsubscribe to email communications at any time by replying to the email with the word "unsubscribe" in the subject line.

Display of Advertising/Your Choices

Data collected to serve you with relevant advertising

Company and its affiliated websites are committed to providing you with relevant content and information across our sites. To do this, we may collect information about your travel-related searches, such as whether you are looking for airline flights or hotels, and use this information to serve you with ads on our sites or elsewhere online that match your apparent interests. So, for example, if you search for a flight to Florida on Airfarewatchdog, you may see an ad for a Florida travel package on Airfarewatchdog.com or on another website you visit.

We do not share your personal information (such as email addresses) with unaffiliated third parties so they can serve you with advertisements. You can choose not to receive relevant online advertising on other websites, based on your travel-related searches on Airfarewatchdog by clicking here.

Data collected by business partners and ad networks to serve you with relevant advertising

Many of the advertisements you see on the Airfarewatchdog, Smarter Travel and TripAdvisor family of sites are served by TripAdvisor or its service providers. But we also allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites, and (2) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on our sites and across the Internet tailored to your apparent interests.

Please note that we do not have access to or control over cookies or other technologies these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy. Some of these companies are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. To learn more, please click here.

Response to Do Not Track signals

Your web browser may transmit a “Do Not Track” (“DNT”) signal to Airfarewatchdog and other websites. Because of differences in web browsers’ default settings and the manner in which browsers incorporate DNT signals, it is sometimes unclear to site operators whether site visitors have selected the DNT setting themselves, or whether they are aware that they have a choice in determining the setting. Company does not currently respond to DNT signals. Once the Internet industry has settled on standards related to this issue and Company recognizes such standards, we may reevaluate this approach.

What information we collect from you

Automatic Information. We automatically collect some information about your computer when you visit Airfarewatchdog. For example, we will collect session data, including your IP address, and information relating to your Web browser software (such as Netscape Navigator or Internet Explorer) and referring website. We also may collect information about your online activity, such as trips viewed. One of our goals in collecting this information is to help customize your user experience. We do not use this information to identify you.

Payment Information. If Company offers or facilitates any transactional services, we will collect payment information from you, including your credit card number, cardholder name, expiration date, authentication code, and billing address.

Location Information and Other Information from Devices. When you use an Application on a Device, we may collect and use information about you in generally similar ways and for similar purposes as when you use the Airfarewatchdog Site. In addition, we may collect information about your location if you have instructed your Device to send such information to the Application via the privacy settings on that Device, or if you have uploaded photos tagged with location information. We may use the location information collected from your Device or photos to enhance your use of the Application by providing you with relevant content and contextual advertising. For example, we may use your location to show you reviews of hotels or restaurants near you when you are traveling. You can change the privacy settings of your Device at any time, in order to turn off the functionality to share location information with the Application and/or the functionality to tag your photos with location information. you have any queries about the privacy settings of your Device, we suggest you contact the manufacturer of your Device or your mobile service provider for help.

Cookies and Other Web Technologies. When you visit Airfarewatchdog, we may assign your computer a "cookie" (a small, unique identifier text file). You can always choose not to receive a cookie file by enabling your Web browser to refuse cookies or to prompt you before accepting a cookie. Please note that if you refuse to accept cookies from Company, you may not be able to access many of the travel tools offered by Company.

Information Collected by Third-Party Advertising Companies. Third-party advertisers, such as those we use to serve ads on our behalf across the Internet, may use cookies and other technologies (such as Web beacons or single-pixel GIFS) for several purposes, including: to measure the effectiveness of their ads; to analyze, modify, and personalize advertising content on Airfarewatchdog and other sites; and to provide ads about goods and services we hope will be of interest to you. We do not have access to or control over cookies or other features third-party advertising companies may use, and the information practices of these advertisers are not covered by this Privacy Policy.

Information Collected Through Web Analytics. Company uses a Web analytics company to track and generate reports on visitor use of our site. We use the Web analytics company to analyze visitor activity so that we may better understand how visitors make use of Airfarewatchdog, and so that we may better tailor content to meet our visitors' needs. This data may include anonymized, individual visitor click behavior. No personally identifiable information is obtained or shared with the Web analytics company. Although our Web analytics company logs the information coming from Company on our behalf, we control how that data may and may not be used. Visitors who wish to opt-out of this website analysis tool may do so by clicking here.

How we use this information

Company uses information we collect for the following general purposes: for registration and to manage your account, including to allow your access to and use of our site; to communicate with you in general, including to provide information about Company and invitations from the TripAdvisor community; to enable us to publish your reviews, forum posts, and other content to the TripAdvisor and Company communities; to facilitate your booking of travel reservations; to respond to your questions and comments; to measure interest in and improve our products, services, and Site; to notify you about special offers and products or services available from us or our partners that may be of interest to you; to otherwise customize your experience with Company, including customizing the ads shown to you; to solicit information from you, including through surveys; to resolve disputes or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Terms of Use; and as otherwise described to you at the point of collection.

With whom we share this information

Company may share the information it collects with the following entities:

  • Suppliers, including but not limited to hotel, airline, cruise, car rental, or activity providers, or vacation rental managers or owners who fulfill your travel reservations. Throughout TripAdvisor and its affiliated sites, all products and services provided by third-party suppliers are described as such. Information that we share with suppliers to facilitate reservations will be treated according to applicable suppliers’ privacy policies, except for payment information. We share payment information only when it is necessary for travel reservations facilitated through or made on Company websites, and we restrict suppliers’ use of payment information for these purposes. We encourage you to review the privacy policies, terms of use, and other policies of any travel supplier whose products and services you may purchase through Company. Please note that these suppliers also may contact you as necessary to obtain additional information about you or your travel plans, to facilitate your travel reservations, or for other purposes consistent with the practices described in their privacy policies and terms of use.
  • Third-party vendors who provide services or functions on our behalf, including business analytics, payment processing, customer service, marketing, public relations, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including, for example, as necessary to operate features of our Site or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.
  • Business partners with whom we may offer products or services in conjunction. You can tell when a third party is involved in a product or service you have requested because their name will appear either with ours or separately. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners.
  • Referring websites. If you were referred to Airfarewatchdog from another website, we may share your registration information, such as your name, email address, mailing address, telephone number and travel preferences, about you with that referring website. We have not placed limitations on the referring websites’ use of personal information and we encourage you to review the privacy policies of any website that referred you to Airfarewatchdog.
  • Social Media Services. You can choose to access certain third party social media web sites and services through our site (such as Facebook). When you do so, you are sharing information with those websites, and the information you share will be governed by their privacy policies. You may also be able to modify your privacy settings with these third party social media websites.
  • Companies within our corporate family. We may share your personal information within the TripAdvisor Media Group, as well as with our parent companies and domestic and international corporate affiliate companies and websites. This sharing enables us to provide you with information about products and services, both travel-related and other, which might interest you. To the extent that our parent company and corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy. They also will comply with applicable laws governing the transmission of promotional communications and, at a minimum, give you an opportunity in any commercial email they send to choose not to receive such email messages in the future.

We also may share your information:

  • To comply with legitimate and enforceable subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
  • When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Company, our customers, or others; and in connection with our Terms of Use and other agreements.
  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Other than as set out above, you will be notified when information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.

  • We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors a website receives or what are the most popular vacation destinations. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.
  • Occasionally, Company may participate in reward programs. In order to properly credit you for your reward, we may share basic customer information with the reward-giver
  • In the future, Company may host content on behalf of certain other website partners. Information collected on these pages may be shared with the partner site. These pages, and any information shared with the partner site, are subject to the Privacy Policy of the partner site.

How we protect your information

We want you to feel confident about using Airfarewatchdog to plan and purchase your travel. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the information you provide to us.

Sweepstakes, Online Surveys, and Order Forms

Company occasionally runs sweepstakes, hosts online surveys, or uses order forms on our website in which we ask for contact and demographic information. Participation in sweepstakes and surveys and usage of order forms is completely voluntary and the user therefore has a choice whether or not to disclose this information. We use or may use your contact information (such as email address) from your sweepstakes entry, survey registration, or order form to inform you if you are the potential winner of a contest or promotion, personalize your experience with Company, send you newsletters (should you opt-in for these newsletters) and occasional information about our services or partners, or investigate cases of suspected fraud. You may opt-out of receiving future communications; see the Opting-Out of Further Communications section below.

Demographic and profile data (such as zip code, age, or gender) may be used to customize your experience at our site, showing you content and advertising that may best suit your needs. This information is shared with advertisers and other third parties on an aggregate basis only. In the event that Company partners with a third party to run a sweepstakes, Company may share demographic and profile data with such third party only as indicated in the official sweepstakes rules.

Tell-a-Friend and Email This Deal

Airfarewatchdog may, from time to time, offer services to allow our users to send information about our site to their friends. If a user elects to use such service for informing a friend about our site, or elects to use our other services to inform a friend about information on our site, we will ask them for the friend's email address. We will automatically send the friend a one-time email inviting them to visit our site. We store this information for the purpose of sending this one-time email and investigating suspected fraud.

Children's privacy

Company does not knowingly collect, maintain or use personal information about children under age 13.

IP Addresses

Company uses IP addresses to analyze trends, administer our web site, and help diagnose problems with our servers. IP addresses are also used to gather broad demographic information and to prevent, investigate, and take actions in the case of suspected fraud or abuse.


A cookie is a small piece of data that a web server places on a user's computer. Company may employ use of cookies and web beacons to ensure that you do not see the same ad repeatedly, to track marketing promotions, to estimate and report audience size and traffic, and to customize and personalize your experience on Airfarewatchdog.

Furthermore, Airfarewatchdog may, from time to time, use outside media companies to display advertisements on our site. These ads may contain cookies and web beacons, which are collected and tracked by the outside media company. Airfarewatchdog has no access to or control over these cookies.

Most web browsers provide users the ability to limit the use of cookies and web beacons by allowing users to adjust privacy settings. If a user has their cookies disabled, Airfarewatchdog will still be accessible; however some sections of the web site will not perform as well as they normally would with cookies enabled.

External Links

Airfarewatchdog links you to other websites. Please note that those websites do not operate under this Privacy Policy, and we are not responsible for their practices. We recommend you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.

Opting Out of Further Communications and Updating Personal Information

Airfarewatchdog subscribers may opt out of receiving future Airfarewatchdog communications or update their personal information using any of the following methods:

To opt out of future communications from Company's partners, please contact the partner directly. For assistance with this, please contact Airfarewatchdog’s Customer Service:  membersupport@airfarewatchdog.com

Service and Partner Updates

We may send our users service and partner announcements from time to time. Users are not able to unsubscribe from service announcements, which contain information about our services and partners, without opting-out of all Airfarewatchdog newsletters. You may opt-out of receiving future communications; see the Opting Out of Further Communications section below.

We communicate with our users to provide requested services and in regards to issues relating to their account via email, telephone, or postal mail.

Changes to this Privacy Policy

Company may change or modify this Privacy Policy in the future. We will note the date that revisions were last made to this Privacy Policy at the bottom of this page, and any revisions will take effect upon posting. We will notify our members of material changes to this Privacy Policy by either sending a notice to the email address you provided to us or by placing a notice on our website. We encourage you to check this Privacy Policy from time to time to review the most current version.

Smarter Travel Media LLC Product

Airfarewatchdog is a product managed by Company. Company from time to time may compare, merge or append information collected on Airfarewatchdog with data from one or more other websites managed by Company. Similarly, information you provide on other Company-managed sites may be compared, merged or appended to information you provide via Airfarewatchdog.

Business Assets

As part of operations, Company may sell, transfer or merge particular businesses and/or other assets to a third party. As part of such a transaction, personal information users have provided to Company may be given to a third party. Company attempts to comply with all legislative and judicial orders. These orders will take precedence over the details stated in the policy above

How you can contact us

If you have questions about this Privacy Policy, please email us at  privacy@airfarewatchdog.com, or mail us at:

Smarter Travel Media LLC

226 Causeway Street, Third Floor

Boston, MA 02114 USA

Please be aware that calls to and from Company may be recorded. We may use the call recordings to monitor our customer service for quality or compliance purposes, to check the accuracy of the information you provide us, for fraud prevention purposes, or to provide training to our staff. We will retain the call recordings for as long as reasonably necessary to perform such activities and then delete them. Any personal information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy.

© 2018 Airfarewatchdog. All rights reserved.

This Privacy Policy is effective as of 09/14/2017.